A new survey has revealed that buying cheap business cards is a false economy – because they actually put off potential customers.
Self-printed business cards or flimsy ones from low cost, low quality online design companies would discourage two thirds of potential buyers, according to the survey by www.fideliltyprint.co.uk.
Instead business owners should use smart online tools to produce professional quality print while keeping prices under control.
The firm’s managing director Louise Hodge is a print and small business marketing expert with more than 10 years’ experience.
She said: “It’s not easy running a small business in today’s economic climate; the expense can be crippling.
“Lots of businesses sensibly try to cut their costs but unfortunately, they seem to skimp on the most important areas – like business cards – first.
“The survey results have shown that cutting on marketing costs doesn’t always make business sense – you still need to attract clients.”
Louise has just launched Fidelity Designer, a new tool allowing UK business owners to create their own print designs online.
This significantly reduces the cost of high quality print by removing the need to have a human designer.
It also speeds up the delivery of printed items.
Louise added: “Not only does Fidelity Designer allow business owners to cut their marketing expenses, but it also allows them to do it in their own time as the service is available 24/7.
“We have also ensured that any business owner who isn’t so competent at designing business cards and other marketing materials is catered for.
“The Fidelity Designer provides business owners with the tools and templates that they need to create successful marketing campaigns.”
www.fidelityprint.co.uk carried out the survey on their clients in September 2010 and realised there was a need for low priced, quality business marketing literature.
Fidelity Print is based in Milton Keynes and aims to put business owners back in charge of their own marketing.
Its services can be accessed online at www.fidelityprint.co.uk, or in person with Louise and her team of professionals.
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