Niche is where the market is

Interesting piece in yesterdays Media Guardian about how niche magazines are now only doing well in the economic downturn, but that they can also now set the political agenda. The number of magazines available to all freelance writers as potential markets seems to expand each year. I’m sure the high profile mass market magazine will remain but with fewer players.

My HomeWorker magazine is certainly a niche magazine, but a niche that now numbers in the millions. Latest figures put home-based workers and home-based businesses continuing to grow in the UK. 2009 will certainly be tough for everyone, but for contract publishers and self-publishers that can find a ready market for their publications can look forward to steady growth even in these uncertain times.

A steady hand on the tiller seems to be what is needed. I had always intended HomeWorker to be a monthly magazine, but initially at least, an appearance every three months seems a cautious approach to take. Of course this all depends on how well the new printed edition sells when it comes out in a few weeks time. If successful I already have the second issue planned, so watch this space for further details.

Filed Under: HomeWorker Magazine • Journalism